White Shark’s Guide to SEO Keywords

In marketing a website and utilizing SEO, the most important part to remember are your keywords. Whatever keywords you use will dictate which audience you adhere to. Be it teenagers, adults, college students or business people. The internet is always evolving and always changing and it is important to keep up to date with its changes in order to have the best SEO management. A lot of old techniques are still being used (keyword stuffing) so try to stray from these methods and use more professional ones.
One question in the midst is how many keywords to use. It is always best to optimize for users instead of search engines to be more organic in your search results. To help, have your keyword in the page title. Put it in the headline. Always fill out your meta description. Don’t have just one keyword in the content, have two or three. Remember to have your keywords in your images. Also, don’t ever have too many keywords.
Another importance is of course what words to use. You can do some research and use sites like Ubersuggest, WordStream or Google Trends to help you find the perfect keywords. Categorizing your keywords also helps a great deal in organizing your website and your thoughts for business purposes. You can also make your keywords the title of your page or website. Don’t forget to use geo-targeting to better improve your overall SEO. Lastly, feel free to play around with your words. Synonyms can be very useful for variety and yield the same effect.
This article was written with the help of a White Shark Media article. White Shark Media specializes in digital marketing. They provide small and medium sized businesses with effective and professional marketing solutions. They offer their services throughout North America helping thousands of companies with their unique techniques and innovative tools.
White Shark Media was founded in 2011 by a Danish team of marketing professionals. They trained in offshore and domestic relationships and offered all of their services, along with everything they learned, to their customers. The company consists of more than 150 employees. They are located in 3 countries and have a strong standing in Google AdWords, display ads, Google Analytics and Bing ads. In July of 2014 they were awarded with the Google AdWords Premier SMB Partnership.

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