When Friday night rolls around and you are ready to have some fun you want to be dressed to impress. Chances are you also want comfortable fashion options that don’t comprise on style. Kate Hudson, co-founder of Fabletics, is adding new line of athleisure dresses to the already successful athletic clothing line. She’ll also be dropping a swimwear line. Fortunately for all of us she shared the details about the release of the new pieces with Marie Claire magazine at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/.
Hudson told Marie Claire that the idea for the dresses was inspired by the idea of an active woman having fun out on the town. The dresses are styled so that you can look great in a variety of situations. You could wear the dress to the office, out shopping, to dinner, or for an evening on the town with the girls. The dresses are not so much designed to do a workout in but instead to be able to do other activities that may usually involve wearing something less comfortable. The new line of Fabletics will allow wearers to embrace these occasions with maximum comfort.
A variety of dresses from Fabletics will be released with different features. The Topez dress incorporates a built in bra, everyone woman’s dream! The dresses also slim your figure by snuggly fitting the body to highlight your best form. As for the new swim line it will also cater to people leading active lifestyles. The pieces are what Kate calls “performance focused”. All of the clothing created by Fabletics are designed for mobility without compromising femininity. The clothing line allows you to feel comfortable while looking your best! See: http://www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558
The development of Fabletics began in 2013 when Don Ressler, Adam Goldenberg, and Kate Hudson got together in response to a gap in the activewear marketplace. The three realized that luxury activewear for women was not very stylish but was quite pricey. They collaborated to create a line that challenged the current market. Fabletics was developed to fill in the gaps in the activewear world. Fabletic’s clothing is stylish, functional, and affordable. Their mission is to create a community where people can live their passion. What better way to do that then by wrapping up in threads that give you confidence and comfort?