New Standards For An Over-saturated Oral Care Market

When you think of oral care products toothbrushes/paste, mouthwash, or floss generally comes to mind. Did you know that lip balms are some of the most popular oral care products available? This market is flooded with brand after brand, but the product itself never seemed to change. Blistex, Chapstick, and Burt’s Bees are the very popular, but there is a new king waiting to take the thrown, but the name of Evolution of Smooth.

ES lip balm is the premier product by today’s standard. The company uses some of the finest ingredients that provides the user with all natural care. This means that 90% of the ingredients are organic and side effect free. With it’s explosion over the past 7 years, this brand is setting new standards from the use of high profile celebrities such as Christina Aguilera, Taylor Swift, Kim Kardashian, and Britney Spears. Evolution of Smooth is found in numerous chain stores like Wal-Mart, Target, Walgreens, Racked and more. Sales of the product is exceeding $1 Million per week.

With little to no innovation in the market by brands like Bistex or Chapstick, (EOS) has changed the status quo by introducing all new flavors. What other brand gives Blackberry Nectar, Coconut Milk, Vanilla Bean, Lemon Twist, Lemon Drop, or Raspberry Pomegranate? No innovation has causes the past fan favorites to literally disappear. Evolution of Smooth is now the second fastest selling lip balm product in the world and is looking to expand it’s product range into the future. By the year 2020, this company is looking to sell $2 Million worth per week which would make it the future best selling lip balm in recent times. If you’d like more informative material of the brand is changing the market and what it’s future expectations are click https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

EOS Facebook page: https://www.facebook.com/eos/

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