Chris Burch – The Intuitive Investor

They say that the world’s best hotel is probably in Europe but really, it is a paradise hidden in Indonesia. Nihiwatu resort on Sumba island is definitely something to write home about. Unless you know exactly what you’re looking for, it is completely off the grid. Nihiwatu was once a surf lodge until hotelier James McBride and fashion billionaire Chris Burch came into a partnership. The simple lodge was transformed into … for lack of a better word, paradise; full of adventure and serious indulgence.

Nihiwatu is located 300 km east of Bali. It happens to be the only resort on Sumba island which has a population of 650,000. The occupants still live a very traditional life and practice their cultural rituals such as using cattle for dowry. Sumba’s immaculate coastline is known for the world’s best handbreaks. Only ten guests are allowed to ride the left-hand break at a time. Everyone else can enjoy hiking or relax at the infinity pool. Interestingly enough most of the guests who go there aren’t surfers. Resort owner Chris Burch attributes the hotel’s success to fulfilling a new type of luxury. To him, luxury is more than just fine touches. It is a change from the hospitality-centric luxury. Instead, it has morphed to a unique personal experience where the unexpected happens.

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Chris Burch is the CEO and founder of Burch Creative Capital. He’s been an investor and entrepreneur in a vast range of industries for almost 40 years. You could say that his entrepreneurial success took root in 1976. He was then an undergrad at Ithaca College. Together with his brother Bob, he invested $2000 on a start-up-Eagle Eye’s apparel. This business later grew to a $165 million which they then sold to Swire Group. After selling Eage Eye, he became one of the earliest investors in the well-known IPO story; Internet Capital Group.  For more reading, click on   His progress was catalysed by his ability to find that link between innovation and implementation influenced by his intuitive consumer behaviour understanding as well as his experience in direct-to-consumer channels.  Read an interesting article on

In 2012, Christopher Burch heard about Nihawatu and found out that Claude was looking to expand the resort. He called on his friend and soon to be co-owner James McBride who is a South African-born hotelier. The visited the island and later that year Chris and McBride purchased the resort. This was a huge stepping stone because Nihawatu was then transformed into one of the best resorts in the world.  Related article on

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