The advertising sector is one of the most competitive industry in Brazil. Therefore, only the best talent succeeds. One of the talents that has been a success in the industry is Jose Henrique Borghi. He has been in this industry since the year 1989. And, here are some tips you can take from him.
Jose Borghi is a huge success because he is passionate about the industry that he is in. Since his high school years, he knew that he wanted to be in this industry. This was following a date that his sister had given him to a local theatre. At that time, the theatre was showing some of the best ads that had won the Lion Cannes awards. It was then that he knew that he had to take the advertising direction.
Another thing that makes Jose Borghi a success is his education background. He studied at the reputable Pontifical Catholic University and pursued Advertising. His education background gave him the experience that he needed to start a successful career.
Career experience also plays a big role in the success of Jose Borghi. He has been in this industry for about 28 years now. He started out working at Standard Ogilvy in the year 1989 and got a lot of experience. At Standard Ogilvy, he got the exposure working with international brands and this prepared him to be an excellent employee and entrepreneur. He also worked with DM9 and Leo Burnett before venturing into entrepreneurship. Click here to know more.
Strategic decision making has also been instrumental in the success of Borghi. He made the decision to merge with Mullen Lowe. Mullen Lowe is a premium brand that works with major international brands. The merge between his company and Mullen Lowe has exposed him to the right clients, paving way for success.