The first half of the word “beneful” is similar to the word “benefit.” The second half, “ful” implies that beneful is full of benefits. Synonyms for benefit include “boon,” “blessing,” “gain,” “assistance” or “asset.” “Beneful” could be interpreted to be full of all of these things.
According to the company, the name “Beneful” means “full of goodness.” This term was decided on because Beneful’s dog food is full of healthy ingredients that benefit many different kinds of dogs. Beneful offers wet food and dry food in many different varieties, as well as puppy food and weight control food. These foods are clearly a benefit to dogs everywhere.
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