People who are actively following the business news, particularly the tech industry and start-ups, would know about Whitney Wolfe already. She is amongst the top female entrepreneurs in the world today, and after leaving Tinder where she was a co-founder, Whitney Wolfe decided to build Bumble, a dating app that lets women make the first move. Whitney Wolfe is just 28 years now but has achieved tremendous success in only a few years of her career. Whitney Wolfe knows that it is essential that the dating apps to focus on giving something different to the users to sustain in a niche, which has been overcrowded for a while.
After Whitney Wolfe left Tinder with cold feet, her priority was women empowerment, and it is what led to the idea of developing a dating app that would allow women to contact the men first and not the other way round. It did sound awkward at first, even to her, but she knew that it is what the industry and its target audience want. Not only the rule of allowing women to make the first move filter out the abuse and the bullying, which has become a standard part of the online dating world, it would also help in the development of meaningful relationships, one that is valued. Whitney Wolfe recently married a restaurateur, Michael Herd, an Italian. Whitney Wolfe is often referred to by the popular magazines as the game changer in the dating business.
Whitney Wolfe recently launched Bumble Bizz, a professional networking platform that is a part of Bumble itself. It would allow members who are interested in professional networking to showcase their skills and work examples, and find new jobs or freelance projects, or just expand their professional network. Whitney Wolfe said that Bumble Bizz is not introduced to compete with Linkedin or any other professional networking site, but compete it will ensure that it can create a niche for itself. The best part about Bumble Bizz is that even though it is a professional networking platform, it is more casual in its approach. It is what most of the members are liking about Bumble Bizz, and the fact that in Bumble Bizz, only female members are allowed to contact first ensures that the members don’t misuse Bumble Bizz for dating purposes. Whitney Wolfe aims to keep Bumble a feminist app but also knows that it is a long way to go before it can fulfill its objectives to perfection.