What the music industry is missing are women executives, producers, promoters, and entrepreneurs. Men rank high in holding executive positions and owning businesses in the United States and international regardless of the type of industry. In the 21st Century, women such as Desiree Perez, the chief operating officer of Roc Nation are changing the stigma and proving themselves to be powerful leaders. If you are curious about Roc Nation, it is one of the largest music companies to produce known artists and owned by Shawn Carter, known to the world as Jay-Z. Desiree and Shawn has a business relationship for nearly 23 years now working on the expansion of his company.
Billboard recognizes Desiree Perez as one of the top 100 Most Powerful Executives in the music industry in 2017. She proved herself by accomplishing successful leadership of operations for Roc Nation in management, publishing, labels, and negotiating profitable deals. Perez joined Jay-Z’s company in 2009, but work with him closely on other ventures before he started the business. Throughout his career, he relied on her expertise for creating strategies for marketing and promotions for music artist, coordinating tours, and building campaigns. Billboard describes the powerful executive as a “tough negotiator” because of her ability to close deals and investment transactions.
Weekly Opinion reported Desiree Perez helped produce tours and documentaries for Roc Nation. She works with co-founders, Shawn Carter and Jay Brown while overseeing daily operations, labels, and publishing. Desiree accomplished negotiating the Beyonce Formation Stadium Tour and helped close the deal between Rihanna and Samsung. Since she joined the executive team, Roc Nation expanded to a full-service music company and record label managing known artists, producers, sound engineers, and songwriters. The entertainment enterprise has an angel investment division to help support new businesses in the music industry. Read more about Desiree Perez: https://www.imdb.com/name/nm5915253/
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