In 2002, Nicolas Krafft started his business career at L’Oreal. He was the MD for Kerastase. Krafft then took over the marketing department of Asia in 2004. Following his significant achievement at the firm, he also became the General Manager of L’Oreal in 2009. He has since held the position and spearheaded growth in the department. Krafft is an alumnus of the prestigious University of St. Gallen. He studied Business Management and joined the workforce to practice general management. He is devoted to providing an excellent customer experience at L’Oreal.
The Fashion Event is Held at River Seine
Le Defile L’Oreal Paris held its annual beauty as well as a fashion show on September 30. The event celebrated inclusivity and diversity. Paris’ best models attended it, and it was held in River Seine, a platform situated in one of the capital’s highlights. The event was graced by prominent personalities in hair and beauty products.
Who Attended the Event?
Nikolaj Coster of Games of Thrones, well known for his role as James Lannister was seen at the event. Some of the world’s top rated models were also part of the audience. Marie Bochet, the prominent Paralympic Ski champion also attended the iconic fashion event. She shared the runway with some of L’Oreal’s prominent models including Eva Longoria and Ella Fanning. Besides, the event was spruced by top talents such as Val Garland alongside Stephan Lancien. The duo created about 65 new hairstyles as well as makeup, particularly for the show.
L’Oreal has been at the forefront of preparing for this event. It took them eight days to assemble the floating runway and disassemble it. They also used drones to capture the event that was broadcasted in more than 20 capitals across the globe. Two large screens were mounted at the entrance of the venue for those who wanted to watch the show from a distance. The event was also made possible with the help and support of Nicolas Krafft, VP for Global Business Development. The skilled entrepreneur has been serving in this capacity since 2018. He is currently the GM of Pulp Riot International.