Focus on Dog Food Varieties from Beneful

Baneful is a dog food manufacturing company that promises to deliver the best varieties of food for your favorite pet. The company believes in filling the bowls of your best buddy with the goodness of health and joy of happiness. The foods are made using ingredients that are balanced and also complete like vitamin rich veggies and real meats. This ensures that your pet benefits from a wide range of textures and tastes that will nourish their bodies inside and out. Below are some of the varieties available Coupons from Beneful for your pet dog.

Healthy Puppy

It is a dry dog food variety and comes packed with real carrots, chicken and peas to boost your puppy with a calcium rich formula. It has DHA that supports the development of a healthy brain as well as vision in your puppies. It is available in bags measuring 3.5lb, 6.3lb and 15.5lb.

Chopped Blends

This falls under the wet dog food category. The chopped blends are made using beef, tomatoes, carrots and wild rice to ensure that your dog enjoys every bite of this food. The food comes in various textures in order to make the mealtime to be more fun. The chopped blends are small in terms of size but highly rich in flavor.

Healthy Smile Dental Ridges

These are dog treats from Beneful that are meant to play some important functions like reducing the buildup of plaque and tartar, freshen the dog’s breath and the development of strong bones. They are manufactured using real parsley and savory meats make their middles to ensure great health and joy to your pet dog. They are available in packs of different sizes i.e. mini, medium and large.

Originals with Real Beef

Originals with real beef are a variety of dry dog food and they are made to offer your pet dog with basic nutrients and anti-oxidants to ensure that they thrive well. This food comes in the form of tender bites and mixed crunchy of salmon, chicken, beef that is accented with tomatoes, avocados and carrots. This food ensures your pet dog gets everyday health goodness for its well being.

EOS competes with giants in the lip balm industry

Tackling a hundred-year-old recipe for lip balm to create a $250 million business in seven years takes planning. By looking at making an emotional connection to the user and appealing to the millennial market, EOS has become number two behind Burt’s Bees and selling more than Chapstck and Blistex according to Kline Research.

How did EOS do it? EOS or Evolution of Smooth is the brainchild of Sanjiv Mehra, EOS co-founder and managing partner, along with Jonathan Teller and Craig Dubitsky, two start-up entrepreneurs. Ten years ago they began looking at the lip balm industry as a prime opportunity. The first rule of business is to research the market, and they did. Unisex in its original design, lip balm, as Mehra and Teller found out, was overwhelmingly used by women and that, even used daily, didn’t provide any pleasure.

Appealing to all five senses (color of orbs, smells and flavors, soft packaging and even the clicking sound when closing) and using organic ingredients, their lip balm became ‘moments of delight’. It also became clear that style conscious millennials between the ages of 25 and 35 were the Target. Landing their first account with Walgreens, they invested in their own production facility to meet demand. And the accounts from Ulta and other retailers kept coming.

Advertising through magazines and TV was the same as the older brands. But by using beauty blog reviews, YouTube, Facebook, and Instagram, influence marketing became the way to go. Product placements, endorsements and snagging Taylor Swift as its Asian spokesperson made EOS lip balm the largest advertiser in the lip balm category. Partnering with Keds and Disney to sell collections proved very successful.

The combination of Mehra’s experience in big business and Teller’s knowledge of the startup culture has brought EOS into the global market in a short time. More EOS products like shaving creams and hand lotions are on the shelves and will be used for a long time.

Product Links:

  1. https://www.luckyvitamin.com/m-2220-eos-evolution-of-smooth
  2. http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791

New Standards For An Over-saturated Oral Care Market

When you think of oral care products toothbrushes/paste, mouthwash, or floss generally comes to mind. Did you know that lip balms are some of the most popular oral care products available? This market is flooded with brand after brand, but the product itself never seemed to change. Blistex, Chapstick, and Burt’s Bees are the very popular, but there is a new king waiting to take the thrown, but the name of Evolution of Smooth.

ES lip balm is the premier product by today’s standard. The company uses some of the finest ingredients that provides the user with all natural care. This means that 90% of the ingredients are organic and side effect free. With it’s explosion over the past 7 years, this brand is setting new standards from the use of high profile celebrities such as Christina Aguilera, Taylor Swift, Kim Kardashian, and Britney Spears. Evolution of Smooth is found in numerous chain stores like Wal-Mart, Target, Walgreens, Racked and more. Sales of the product is exceeding $1 Million per week.

With little to no innovation in the market by brands like Bistex or Chapstick, (EOS) has changed the status quo by introducing all new flavors. What other brand gives Blackberry Nectar, Coconut Milk, Vanilla Bean, Lemon Twist, Lemon Drop, or Raspberry Pomegranate? No innovation has causes the past fan favorites to literally disappear. Evolution of Smooth is now the second fastest selling lip balm product in the world and is looking to expand it’s product range into the future. By the year 2020, this company is looking to sell $2 Million worth per week which would make it the future best selling lip balm in recent times. If you’d like more informative material of the brand is changing the market and what it’s future expectations are click https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

EOS Facebook page: https://www.facebook.com/eos/