Purina’s Power: Beneful

The new Purina Beneful ad opens with an employee playing with his dog. That employee goes on to explain he works for Purina and that Beneful is all he feeds his dog. This sets the tone for the entire commercial. It is a montage of employees showcasing their love of their own pets, their dedication to their job at Purina and their commitment to feed their pets only Purina pet food products.

The ad is both thought-provoking and smart. It was clever to use employees in the ad who talk about how they actually make that food, and how they take pride in what they do. They also remind us they, too, feed Beneful to their own pets. It is a reminder that Beneful is being made by people who care about animals. I am sure many people have visions of grain swirling around in a gigantic machine, not kibble being carefully put together by fellow animal lovers who also feed Purina products to their pets.

Regarding ingredients, at one point in the commercial an employee is at a computer screen, making selections from an ingredients menu of sorts, and he is remarking about how he knows what goes into this food. The entire commercial reminded us that pet lovers work at Purina and are vigilant about what ingredients are used.

Ricky Gervais famously once said something to the effect that humanity will be judged by how we treat our animals. For people who have pets, they are a very much a part of the family and are treated accordingly. The feeling that we must protect them and take care of them is evident in everything we do. After watching this commercial, you feel like people who love pets as much as you do are making this food, smart advertising indeed.

For more on Beneful, check out the full article.

Qnet Equals Success

In the highly competitive market of direct selling and online shopping, the best business practices are needed in order to keep growing and satisfying the market’s demands in terms of innovation, sustainability and profitability. One company has been managing to accomplish all of these, and that’s Qnet.


Qnet excels by its transparency regarding their actions and information, the website (www.qnetindia.in) has all the needed information concerning the company’s activities, and the products they have available in their core business. Qnet values its customers, and their field of action is Wellness and Energy, Health and Nutrition, Luxury Watches and Jewellery, Holiday Packages and Memberships, Personal and Business Development Books and Media.


As it is possible to see, the areas of action of Qnet are available for several strata of the population, not only for the higher strata with the promotion of luxury products, but also for middle class that wants to invest in education and other themes that allow in a near future to improve their condition. Giving back the value to the people often is a sign of success at short, medium and long term.


Qnet was founded in 1998, and in just 17 years it became the world’s largest community for online shopping and business, available for all population. What is the secret? The secret is the promotion of opportunities, and believing in the population’s potential. The portfolio of products that are offered is vast and its majority is composed with products designed to improve the lives of its customers.

This company understands people, since its foundations has a strong bond with the Asian economic crisis in the late 90’s. Qnet grew due to the efforts and entrepreneurship of a group of friends, the persistence of this group was essential to strengthen the company to the point where it got to.



Effort is pointless without innovation. Qnet revolutionized business and selling since it allowed modifying the door to door selling and started using network marketing online. This allowed reducing transaction costs, building a company model cheaper than the existing ones.


This model spread to the entire Asia and allowed to build business relations with European companies; we can include a Swiss watch manufacturer, an UK-based independent telecommunication provider, and donations to World Vision International in the Qnet’s activities.