The name Guilherme Paulus may not be well-known to many people outside of Brazil, but travelers from around the world have most likely been touched in some way by his expertise in the travel and tourism industry.
Guilherme Paulus took his graduate degree in Business Administration and, at the age of 24, co-founded the travel group CVC in 1972. With innovative ideas and his capability to provide an expanded array of services, he helped create Latin America’s largest tourism operation. He is known for keeping up with current trends and needs of travelers of today by opening access to CVC not only through physical locations, but also digitally, so customers can buy vacation and travel products at their leisure.
In 2005 he acquired Webjet. Starting with just one aircraft, his innovative style and ability to keep up with demand turned it into the third largest airline in Brazil before selling the company to Gol in 2011. In 2006 he established GJP Hotels & Resorts. This hotel and resort company specializes in promoting the beauty Brazil has to offer while travelers enjoy leisure pursuits. This national chain has 14 resorts with offerings at different points: Five-star Wish, four-star Prodigy, three-star Linx along with Saint Andrews a premium resort located in Gramado, Rio Grande do Sul.
Wanting to spread the possibilities the tourism industry has to offer to Brazil’s youth Guilherme Paulus has supported programs to encourage interest in pursuing a career in the tourism field with immersion programs and education. As IstoÉ Dinheiro Magazine’s 2017 Entrepreneur of the Year in the Services segment, Guilherme Paulus knows that fresh and daring ideas are what is needed to keep tourism alive and well in Brazil. His foresight into training persons that will be needed in the future to fill the demand for skilled jobs at hotels, travel agencies, airlines, excursion groups, shops and restaurants is just another example of what has kept him at the top of his field. Recognized around the globe for the jobs and influx of tourists dollars to local economies, Guilherme Paulus is tourism’s secret weapon.