Over the course of their careers, Jay Z and wife, Beyonce, have risen to the forefront of the music industry, and with the introduction of their music streaming platform Tidal, as well as their combined billion-dollar net worth, they have used their status and wealth to elevate those closest to them. In what is often referred to as the Hova Circle of Influence, the team of close friends and business partners, have also played an integral role in the power couple’s continued success – most notably, OG Juan Perez, and wife, Desiree “Dez” Perez.
Recently, Jay Z and Beyonce released a surprise album, devoid of any prior marketing, on Tidal, and throughout the album, an underlying theme persists – loyalty and friendship. Since meeting with Jay Z over two decades ago through a mutual associate, Jay-Z’s former business partner, Kareem “Biggs” Burke, OG Juan has played a substantial role in the trajectory of the mogul’s career. According to OG Juan, there was an immediate connection between the two, which has solidly stood the test of time, as the rapper consistently laments in his work. OG Juan and wife, Dez Perez are often name-dropped on Jay-Z’s verses, including, most recently on their latest release, “The Carters: Everything is Love” on a track entitled, “Friends.”
One of their first successful ventures outside of the music industry occurred with the opening of the first 40/40 sports bar in 2003 and has since become, not only a lucrative venture but an iconic hotspot within the entertainment industry. OG Juan’s wife, Dez Perez is also equally involved with the Hova Circle of Influence, acting as Chief Operating Officer of Roc Nation. Mrs. Perez is also the mastermind behind the contracts negotiated at Tidal, as well as the key player in the groundbreaking deal between Rihanna and Samsung during her Anti Tour.