Philippines native Bernardo Chua has worked for years in multilevel marketing, or network marketing and has headed and founded a few successful companies over his career. A few years after beginning his career with Gano Excel, Bernardo “Bernie” Chua expanded his network and the company itself to Hong Kong, Canada and eventually to the United States. Shortly after the company expanded to the US, Chua moved to California and became president of Gano Excel U.S.A. The company specialized in food products such as instant coffee; something that would occur again in Chua’s career. See more on twitter for more information.
In 2008, Bernardo Chua founded Organo Gold with the vision of selling an array of healthy, bioactive coffee products worldwide. Part of the health factor of Chua’s Organo line of products is in selling coffee products containing Ganoderma lucidum, a derivative from the lingzhi mushroom. Chua had previous knowledge of this mushroom and it’s health benefits from his childhood as he has Chinese heritage. Chua has since become a household name in the world of direct sales and marketing as Organo has grown in scale and size throughout the world. The company has also partnered with a few local coffee chains in the Pacific Northwest where the coffee is sold in retail stores and cafe’s. In 2015, Organo Gold rebranded as simply “Organo” and expanded it’s consumables from not just coffee but dietary supplements as well. Many of which containing the powerful herbal benefits from the Ganoderma lucidum. Bernardo Chua is can be found on social media with a Facebook and Twitter; though his posts are not frequent. Bernie tends to stay busy behind the scenes, innovating in the world of direct selling and multilevel marketing. Organo will probably expand even further as they move to worldwide distribution and marketing of their coffee products and lingzhi derived products.