Desiree Perez may not be one of the most well-known names in the entertainment business, but she’s certainly had a significant impact over the past few years. Nobody knows this more than Jay Z, with whom she’s worked with for over two decades. Throughout this partnership, the pair have been involved in quite a few endeavors. This eventually led to Jay Z founding the entertainment company Roc Nation and appointing Desiree Perez it’s Chief Operating Officer. Since then, Ms. Perez has been involved in quite a few different activities, both with Jay Z and with other prominent artists.
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One of the most notable aspects that she’s been involved with over the past few years has been in some different tours. Of these, probably the most significant have been Jay Z’s, with the first being his 4.44 tour. Desiree Perez had a sizable hand in the running of the tour, which ended up becoming quite successful. However, later that year Ms. Perez also had a hand in the On The Run II, which featured Jay Z and wife Beyonce. The tour went on to become one of the most successful of both artist’s career, as well as one of the most successful tours in recent memory.
On The Run II along brought in over $250 million throughout its duration, while the 4:44 tour brought in close to $50 million. Having said that, Desiree Perez has been involved with quite a few other artists since she joined Roc Nation, with some of the more prominent being Shakira and Meek Mill. On top of this, she’s helped managed many of the latter’s biggest hits since he joined the label. Furthermore, Desiree Perez was also involved in the partnership with Brandon Silverstein’s S10 Entertainment & Media and much more, for which she was able to flex her negotiation skills.
What the music industry is missing are women executives, producers, promoters, and entrepreneurs. Men rank high in holding executive positions and owning businesses in the United States and international regardless of the type of industry. In the 21st Century, women such as Desiree Perez, the chief operating officer of Roc Nation are changing the stigma and proving themselves to be powerful leaders. If you are curious about Roc Nation, it is one of the largest music companies to produce known artists and owned by Shawn Carter, known to the world as Jay-Z. Desiree and Shawn has a business relationship for nearly 23 years now working on the expansion of his company.
Billboard recognizes Desiree Perez as one of the top 100 Most Powerful Executives in the music industry in 2017. She proved herself by accomplishing successful leadership of operations for Roc Nation in management, publishing, labels, and negotiating profitable deals. Perez joined Jay-Z’s company in 2009, but work with him closely on other ventures before he started the business. Throughout his career, he relied on her expertise for creating strategies for marketing and promotions for music artist, coordinating tours, and building campaigns. Billboard describes the powerful executive as a “tough negotiator” because of her ability to close deals and investment transactions.
Weekly Opinion reported Desiree Perez helped produce tours and documentaries for Roc Nation. She works with co-founders, Shawn Carter and Jay Brown while overseeing daily operations, labels, and publishing. Desiree accomplished negotiating the Beyonce Formation Stadium Tour and helped close the deal between Rihanna and Samsung. Since she joined the executive team, Roc Nation expanded to a full-service music company and record label managing known artists, producers, sound engineers, and songwriters. The entertainment enterprise has an angel investment division to help support new businesses in the music industry. Read more about Desiree Perez: https://www.imdb.com/name/nm5915253/
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