Donata Meirelles – Success in Fashion

Little Tea on Ms. Meirelles

When in Brazil, do as Brazilian’s do; and that is to follow the fashion sense of the one and only Donata Meirelles. She is one of the most renown fashion guru’s in the world, according to French fashion stylists. Ms. Meirelles has been in the fashion arena for more than three decades; and has made a name for herself when it comes to all things stylish. Her name is synonymous with Vogue, and she is currently their Style Director and has been so for more than five years.

Life Before Vogue

Before her life of being a fashion guru and working for Vogue, Donata Meirelles attended college at Columbia University located in New York. After finishing college she moved on to take her studies into a real life career. She started her illustrious career at Daslu Boutique in the early 90’s. She was such a success for years and began to be recognized by influential French stylists, buyers, and editors. This success parlayed into becoming the Editor in Chief of Vogue Brazil in the early 2000’s; and this was the beginning of her rise to fame. Follow Donata Meirelles on Twitter for more fashion.

Personal Life, Beliefs, and Goals

Donata Meirelles is married to a successful entrepreneur, Co-Founder and Partner of the ABC Group, Mr. Nizan Guanaes. ABC Group is one of the top communications holding company and is predominately in Latin America. Ms. Meirelles is also the Founder of the Women in the World Foundation, in which she has been honored with several awards on its behalf. She is also renown for her advocacy for aiding those that suffer from HIV and AIDS.

Donata Meirelles’ believes that fashion is her passion and has always been apart of her lifelong journey. She feels that here travels to other countries have have aided her in keeping up with the every changing trends of fashion. She strongly believes in building a brand that has a purpose and can be of use to those that utilizes it. Her fashion sense will continue to influence worldwide followers for years to come. Read More:

The RealReal’s Unique Email Strategy

The online consignment shop The RealReal is stepping up its email marketing focus, already one of the best in the business. As anyone in e-commerce knows, business lives or dies by its email list. Julie Wainwright, the founder of The RealReal is aware of this. To grow the company further she’s becoming even more hyper-focused on reaching her customer base.

Most email campaigns are devoted to promoting sales or up-and-coming products. The RealReal now focuses on highlighting the impact of customers purchases on the world around them. Their customer base is comprised of consumers who love luxury goods, but want to save money and the environment by purchasing items on consignment. Julie Wainwright believes that letting customers know that they helped save the planet by buying gently used couture outfits will encourage them to buy even more. So far, she’s right.

The response from customers has been awesome. Many were unaware they helped minimize greenhouse gas emissions all while getting their Christian Dior for half-price. The ability to quantify the impact of their fashion choices on the world around them has kept The RealReal customer coming back again and again.

The business got its start in 2011 as an online storefront after the last recession hit, when fashionistas everywhere needed luxury goods for a steal. Eight years on and Julie Wainwright and her team have grown the company into a major player in online retailing. They did this by growing a loyal customer base through tried-and-true email marketing, along with a stellar selection of products. Using highly trained employees with an eye for authentic luxury goods, customers know they are buying the authentic product, instead of a counterfeit one. Every item is thoroughly inspected before shipping.

Keeping their fingers on the pulse of their shoppers is paying dividends for The RealReal. By kicking up their email game a few notches, they are succeeding where most have failed.