Your Icon’s Engineer: Clayton Hutson

Clayton Hutson has worked with some of the premier artists in the music business. From New Kids On The Block to Kid Rock and many more. He has an impressive resume of multi-platinum recording giants. This hard willed entrepreneur is known for his work ethic in every task and position he undertakes.

Who Is Clayton Hutson?

He’s a multi-talented and is capable of music engineering, rigging, project managing and has even utilized his knowledge in the corporate entertainment field. He has successfully overseen operations for Billy Graham. He’s been at the helm of some of the most unforgettable tours for the likes of Pink, Guns’ n’ Roses and more.

Creating His Own Company

After absorbing the inner working of the entertainment field Clayton Hutson decided to create his own company. He currently offers services ranging from:

Production Designer

Production Management

Event Producer

Monitor Engineer

Logistics Management

Stage Manager


He has acquired the experience and wisdom of creating and running successful events. From show productions to live tours, he understands every aspect of creating something special for those in attendance. He wakes up early and is constantly striving for perfection until his job is done. He has a team of highly qualified professionals on his team who ensure he gets all the support he needs from the opening to the close of the event.

A Visionary

Clayton Hutson sees his goal and theme in his mind and then manifests it into reality. With several years of success under his belt, he has the ability to streamline concepts and ideas and bring a great time into fruition. He constantly tweaks and re-checks and calibrates equipment before the first fan comes through the door. He understands how the sound will vary from place to place and understands what works for arenas as well as smaller venues.

He loves his job and gets pleasure from impressing his clients. When you love what you do it shows. His attention to detail and willingness to go above and beyond is what makes the best of the best keep hiring him. He only works with the best technology and utilizes his own proven methods for attaining success in the entertainment industry.

Beyond The Job

Clayton is a man of morals and beliefs. He loves his family and believes it should be family over everything. He also strongly believes in politics and manners. With more than two decades in the music industry, it seems like Clayton Hutson is only getting started.

Jason Hope Discusses The “Internet of Things” in His New E-Book

How much do you know about the “internet of things?” Author and futurist Jason Hope discusses this topic in his new e-book, “Understanding the Internet-of-Things Revolution: A quick guide for thriving in the IoT era,” which recently came out on Amazon.

The term “internet of things” was coined as a way to describe the massive network of devices with the capacity to connect to either the internet or to each other. Medical devices and smartphones are just two of the devices that are used on the internet of things daily. Gartner, a well-known analyst firm, has predicted that there will be at least million different devices operating on the internet of things by the year 2020.

Inside “Understanding the Internet-of-Things Revolution: A quick guide for thriving in the IoT era”

In “Understanding the Internet-of-Things Revolution: A quick guide for thriving in the IoT era” Jason Hope explains quite simply how the internet of things works. He points out early on the fact that almost every area of our daily lives is affected in some way by technology, and even refers to this source of innovation as potentially “disruptive.”

Hope, however, also touches on the ways that various industries have harnessed the power of the internet to solve some of their problems and make their operations run more efficiently.

Later, he turns his focus to the use of this modern technology network in our homes, and what we can do to keep ourselves safe online. Hope strongly emphasizes the value of using the internet responsibly.

Who is Jason Hope?

Jason Hope is a futurist, entrepreneur and philanthropist who currently resides in Scottsdale, Arizona. He attended Arizona State University’s W.P. Carey School of Business, where he received his MBA.

Potential readers who are new to the idea of the “internet of things” will find that “Understanding the Internet-of-Things Revolution: A quick guide for thriving in the IoT era” provides a concise, yet very informative introduction to the subject.

Jason Hope’s Futuristic Approach to Technology

Jason Hope is a technology entrepreneur based in Scottsdale, Arizona. He is a futuristic technology expert who uses his vast knowledge to predict where future technology is headed. Jason firmly believes that the power of the internet of things, popularly known as IoT, is a key factor in defining the future of modern society. This is technology that enables different everyday devices sync with each other. Hope provides useful insights to those looking to capitalize on advanced technology in their future investments.


Hope started his career by forming a mobile communication company called Jawa, a parent company that expanded to subsequent partnerships in the technology field. Today, he owns several technology companies that provide services such as computer and business information systems, marketing services and interactive software among others. Jason’s career has been focused on technological research and development of gaming software, desktop software as well as mobile apps that incorporate connectivity to make the daily life easier and more enjoyable. He also writes articles on the latest technology trends. Jason holds an MBA from ASU’s W.P. Carey School of Business and a degree in finance from Arizona State University.


Jason is passionate about giving back to the society. He has dedicated a lot of his time and resources towards health and education projects in Arizona and beyond. In 2010, Jason donated $500,000 to SENS Foundation, an organization that avails rejuvenation biotechnologies to address age-related disease in California. For senior high school and college students who have great ideas on technology investments, Hope offers them grants to finance their ideas to help them jumpstart their careers.

Jason Hope is irrefutably an accomplished technology entrepreneur who continues to inspire many through his creative ideas and futuristic approach to business. With a great passion for charity, he has made a significant impact on many people’s health and careers.

About Jason Hope:

Jason Hope Wants to Help Eliminate Future Diseases Through Research & Understanding Technology

Jason Hope is an entrepreneur who is also a futurist, philanthropist, and investor based in Scottsdale, Arizona. Hope believes that it is vital that we change our basic approach to medicine if we want to live longer and healthier lives than people are currently capable of living today. For this reason, despite having received a degree in finance from Arizona State University (ASU) Hope has focused his future on politics and healthcare across not only Arizona but also nationally across the US.

Jason Hope wants to use his understanding of technology and his understanding of the future to help control the future of where technology is currently heading. Hope believes that as the internet continues to take off that it will be a vital player in the future of a modern society. This comes as an increased number of devices connect more people to the international web as it continues to explode in popularity. He also wants to modernize businesses and how commerce is done to help improve the future of humanity as a whole across the globe.

Jason Hope is more than just someone who just walks around saying that he wants to improve the future of humanity. Hope takes concrete actions to prove that he is serious about what Jason Hope writes. Hope does quite a variety of philanthropy work to show what he wants to do. Hope shares his passion for helping others by supporting organizations with a variety of organizations such as anti-aging agencies who want to help people learn to live longer to helping organizations that seek cures for things like Alzheimer’s or heart and lung diseases as well.

Jason Hope believes we need to not only spend time treating people who already have these current conditions but also doing some research to help figure out how to prevent these conditions from happening to people in the future. That’s how we are going to change anything is to provide ways to avoid getting these diseases that harm people in the first place.


Skout Caters to Many Different User Groups


SKOUT travel is a phrase that has been rolling off the tongues of many social media users. This is the latest feature that Skout has added to the already popular Skout app. More than 10 million people have “picked up” a virtual ticket and explored Skout virtual travel cities so far, but that is just the beginning of what Skout developers anticipate to become one of the hottest concepts around.

There undoubtedly are a lot of people that are curious about it, and there is no better place for the word to spread when it comes to talking about new concepts on the web. The social media world is filled with a mirage of people that are just waiting for the opportunity to get engaged with someone else that is out there in the Skout community.

Sometimes people chat and keep things friendly online. There are others users that get acquainted with one another by meeting locally. This is all part of the allure of Skout. People have so many different ways to connect. It is like have accessing to a wide community of people that have many different interests, but they are all under the same umbrella. There is no reason for anyone to consider something else because it would take several apps to get the strength of this one app. No other social media app out there is connected to headhunters, soul mates, new friends and virtual travel. That did not exist in as a combination of one single app until Skout rose to the occasion. That is something that sets this Skout app apart from the Facebook and Twitter sites. Many people wanted to initially compare this app to those types of apps, but virtual travel has certainly changed this into a new app that stands alone.

The number of people that are utilizing Skout will grow because the company appears to be on the innovative edge. This is a company that has surfaced as one of the most socially responsive apps out there. The Skout leaders have engaged in feeding the hungry, and the company has been involved in getting the word out about things like “Random Kindness Week.” These are the types of things that make this one of the apps that people will remember. People have become loyal to this app for these reasons. It has become a favorite of the youth of today.

Take a Bite out of Internet Competitors with White Shark Media

White Shark Media is recognized as one of the world’s top agencies in the Digital Marketing field. According to, founded in 2010 with a goal to deliver an unprecedented service while dominating the SMB market, White Shark Media has grown to over 600 active clients and a revenue of $3 to $5 million. The company provides PPC, SEO, and other web marketing and promotion services to help small and medium businesses increase their web presence. As one of the fastest growing digital marketing agencies in North America (About White Shark Media. (n.d.). Retrieved January 14, 2016, from, White Shark has proven the superiority and efficacy of its marketing practices.

White Shark utilizes an experienced bilingual staff with prodigious knowledge of, and experience in, creating efficacious Search Marketing Campaigns. The company’s success can be linked to high-quality customer service, flat rate fees, and cost-effective approaches to marketing. The qualified staff of White Shark focus their efforts on what services the customer needs to increase profits in the most efficient way possible (White Shark Media Inc. 1. (n.d.). Retrieved January 15, 2016, from
White Shark sets itself apart from other companies by continuous tracking and assessment of its marketing while maintaining accountability for the progress of its campaigns. According to customer reviews on Disqus, White Shark ranges from an average to excellent resource for businesses.

White Shark is attentive to customer suggestions and complaints. In response to concerns voiced by customers about the ability to reach their contact, White Shark implemented a number of improvements to make communication easier for customers (Typical Complaints From White Shark Media Clients and How We Have Improved Because of Them. (n.d.).

Customers report greatly improved conversion rates, a significant increase in online leads, increased website traffic, and increased revenue since using White Shark’s services. Besides the success of White Shark’s marketing, the company provides a positive experience in their interactions with customers. White Shark experts are personally involved in creating and managing a campaign tailored specifically to what your business needs to increase profits. Most of all, White Shark Media can provide business owners with peace of mind knowing that their web presence is in very capable hands.

White Shark Media gave me hope as a business owner.

The process of opening a business can be tough and very frustrating. But once you have everything in order and officially open the doors of your business to customers it provides a feeling of euphoria. Unfortunately, this great feeling can be decreased when sales of a particular product or service is not doing well. These feelings are familiar to me. In February of last year I decided to open my first online store. One of my friends talked me into after she told me that her husband had much success selling various products over the internet. I felt that if he could be successful with an online business I could be as well. I had great products that were available from my website but unfortunately after a couple of months, I wanted to give up on my new business. Thankfully, before I called it quits on my online business, my friend let me in on the secret to her husband’s success. She told me that a company called White Shark media was one of the main reasons behind his success.

Before, I gave up I decided to give White Shark a try and boy am I glad that I did. To make sure this was the company for me I researched their website and read through the many positive reviews. The reviews provided me with more reason to give the company a try. This one company, helped to turn my sales, website traffic, and view of my online business around. When I started my online business, I just wanted to make supplemental income for my household. Working with White Shark has showed me that I could make more money with my online business than I ever imagined.

Sales from my website were possible because of White Shark Media’s promotion and marketing tactics. By communicating with this company, they were able to develop marketing a promotion plan that would allow me to gain more attention, traffic, and potential customers.

One of the services that I that have helped to turn around my business was the AdWord optimization service. I have heard of AdWords before but I did not understand how important they were to my business. White Shark Media not only educated me what AdWords were and their importance but they also implemented them when promoting my business. With the help of AdWords and Seo optimization, White Shark Media made the presence of my online business more noticeable on the internet. People were able to find my business quickly.

Thanks to White Shark Media, I have a marking and promotion company that cares about how my business is doing. They continue to show me that they are trustworthy and that their services are a great fit for my online business.

You can like White Shark Media on Facebook.


How We Are Fixing White Shark Media

While we have had a lot of compliments given to us from our clients, we have to admit to our fair share of complaints, as well. But through it all, we do think that we have learned from our mistakes, and became a better company because of them.

We want to let our potential clients and other agencies understand the type of process that we are using in White Shark Media. We will use both compliments and complaints to move forward in the best fashion that we can. We will go through a list of typical complaints we have received in the past few years and show what we are doing to fix them.

“I Am Out Of Touch With My Adwords Campaigns”

From now on, we will be sure that every client is well aware of the ins and outs of their campaigns. You will know where to go when you wish to see how a certain keyword or ad is doing.

“Communication Is Lacking”

We realize that it was hard to get ahold of your contact person in the beginning, especially when you had to go through a receptionist. From now on, we will ensure that each client and SEM strategist reviews the results of all past 30 days along with monthly reports. Meetings will take place with GoToMeeting, so that we can share a screen with a client, to ensure we can easily look at the report and AdWords account together.

Clients will also have the ability to call their own contact person directly, as well as this person’s supervisor.

“SEO Services Are Missing”

While we cannot offer these just yet, we would love to review any and all SEO work and proposals that are given to you from your current SEO Company.

“Campaigns Are On Your Account”
If you have a campaign that is working well for you, we will continue working on your own account. We use a system to ensure that all new campaigns are started right from scratch.

“My Contact Person Didn’t Help Much”

After you sign up, we will have our Senior SEM Consultants follow you throughout your stay with us. This will last from the very beginning of signing up, up until the optimization phase. They will be available at all times for questions, even though they will not be your primary contact person.

“Most Of My Customers Are Through The Phone”

We have partnered up with Marchex to provide call tracking to every single client that we have. It is included in AdWords management plans, completely free, as it is crucial to track phone calls.

Dealing with Customer Complaints in the Workforce

If you are affiliated with a business whether you are an owner or employee, at some point you will deal with a upset customer. The goal is the handle the situation in a way that provides a viable solution and promotes great service within the company. In a surprising study, research suggests that most customers won’t even bother to complain and instead will take their business elsewhere. Great customer satisfaction is not enough. Businesses need to delight their clients in order to earn loyalty.

Regardless of the type of business you work in, customer complaints are a given. There are various ways to address the issues and turn clients into promoters through great reviews and word of mouth.

White Shark Media, a leading Digital Marketing Agency that provides online marketing solutions for small to medium-sized businesses has made an example out of how a company can take complaints and improve their service based on them. In a blog contained on their website, White Shark Media states that while they have had many compliments, they also receive a fair share of complaints. Some key points were shared in what the company believed were the biggest issues customers reported including lack of communication, incorporation of various services, and the inability to understand some of the business concepts.

White Shark Media went above and beyond to individually address each problem that customers reported and devise a strategy that could resolve the issue in the present as well as the future. This is a concept that should be applied to all businesses in order to gain a higher level of customer satisfaction and for retention of clients. Some other tips to deal with customer complaints in the workforce include listening carefully to what customers say and allow them to finish, asking questions to get as much information as possible and clarify concerns, putting yourself in the customer’s shoes, and apologizing to the customer without blaming to diffuse the situation.

Along with these techniques, individuals can try and involve the client into the problem solving process by asking customer what they believe an acceptable solution would be to resolve their issue. Regardless of whether the client knows what a proper solution would be, allowing them to express themselves and working towards proposing other solutions will develop a partnership. In a scenario where none of these steps provides relief, move up the proper chain of command to try and rectify the complaint in the quickest way possible.

Source: White Shark Media Blog

Where To Put Your Keywords

When you are building a new web page online, it can be tough to actually know his to design the site for it to be effective enough for Google. The search engines expect for content to be top of the line and also have enough back links to see the epistle as worthwhile enough to be shared on certain key phrases on Google. There are many things writers think about when creating their content. One of the things that most people stress about when crafting content and their articles is not knowing where to out keywords. It’s so important to be very clear with where you put your keywords. You do not need to have it in so many places.

Where To Put Your Keywords

The main areas to put your keyword include your title, one subheading, in anchor text once or twice, and then in your meta description. Using many different additional keywords that are similar to the original one is another thing worth looking into. You’ll find that putting your keywords in the right places can make a big difference to how Google sees your content and your website. It’s important to only use a certain amount of keywords to avoid any potential pitfalls when Google looks at your website.

You should remember that sometimes working with the right company can make a big deal. There are so many things like keyword research, back links, SEO strategy, and other aspects of SEO that can all help your site rank better in the search engines. It’s more than just creating a good article with keywords everywhere. You need to make sure that you also incorporate proper market research and other SEO tactics. The best way to succeed is to hire a professional company to help out. White Shark Media is an experienced company in the world of SEO, and they know the process involved with crafting creative SEO techniques to help with rankings.

White Shark Media is filled with experience and professionalism, and they have all the right staff members to get your site to the world of your most important key phrases. There are simple ways to get your site to the top, and this company can help you out on handling this problem. Your site can grow and improve with time if you have a reliable team helping you get out there. It’s always worth it to get a professional to help out since they can handle the hard work.

Source: White Shark Media Blog