Desiree Perez has managed to show the world that she is one of the secret weapons that Jay-Z has for launching his Tidal music streaming app. He is putting her to work as a person that can help him negotiate contracts. The art of negotiating contracts is a big thing when it comes to businesses in the music streaming industry. The people that are able to negotiate the contract successfully are going to be the ones that are going to have the best collection of music on your streaming site.
The executives for Apple are aware of this. The executives for Spotify are also aware. It would take a while, but Jay-Z will also learn this with the help of Desiree Perez. He has become much more familiar with what one can expect to accomplish in the music streaming industry, and it all comes down to how well you negotiate, for related story, click crunchbase.com. Jay-Z knew that Desiree Perez was an excellent negotiator, and that is the reason that he made her decision to connect with her, based on templeofthecave.com
Desiree Perez already knows the art of negotiating contracts, and she is well aware of what it takes to build a business from the ground up. Jay-Z has his hands in a lot of different things, and he is not always able to master every single thing. This is why he hires people like Desiree Perez to get in place and help him build his company up. The great thing about Jay-Z and his business mindset is that he knows how to delegate the tasks that will need to be done by other people. Sometimes she has a hand in the final call, but there are other times where he is totally comfortable in letting the people he put in charge to take over and run things.