Dealing with Customer Complaints in the Workforce

If you are affiliated with a business whether you are an owner or employee, at some point you will deal with a upset customer. The goal is the handle the situation in a way that provides a viable solution and promotes great service within the company. In a surprising study, research suggests that most customers won’t even bother to complain and instead will take their business elsewhere. Great customer satisfaction is not enough. Businesses need to delight their clients in order to earn loyalty.

Regardless of the type of business you work in, customer complaints are a given. There are various ways to address the issues and turn clients into promoters through great reviews and word of mouth.

White Shark Media, a leading Digital Marketing Agency that provides online marketing solutions for small to medium-sized businesses has made an example out of how a company can take complaints and improve their service based on them. In a blog contained on their website, White Shark Media states that while they have had many compliments, they also receive a fair share of complaints. Some key points were shared in what the company believed were the biggest issues customers reported including lack of communication, incorporation of various services, and the inability to understand some of the business concepts.

White Shark Media went above and beyond to individually address each problem that customers reported and devise a strategy that could resolve the issue in the present as well as the future. This is a concept that should be applied to all businesses in order to gain a higher level of customer satisfaction and for retention of clients. Some other tips to deal with customer complaints in the workforce include listening carefully to what customers say and allow them to finish, asking questions to get as much information as possible and clarify concerns, putting yourself in the customer’s shoes, and apologizing to the customer without blaming to diffuse the situation.

Along with these techniques, individuals can try and involve the client into the problem solving process by asking customer what they believe an acceptable solution would be to resolve their issue. Regardless of whether the client knows what a proper solution would be, allowing them to express themselves and working towards proposing other solutions will develop a partnership. In a scenario where none of these steps provides relief, move up the proper chain of command to try and rectify the complaint in the quickest way possible.

Source: White Shark Media Blog

Tips for SEO Keyword Targeting As Elucidated By White Shark Media

Having the right keywords in your SEO helps improve the quality of work. These are the correct tools for categorizing your business and targeting the audience. It also allows you to create the content required for the webpage.
In the past, the most used tip of targeting SEO keywords was the use of key word stuffing. In key word stuffing, the Meta description, titles and different key words are all put together. As you focus on your intended target, use keywords that will instantly help your audience locate your SEO. In your page, make sure that the key word is mentioned in the title and the Meta description. In case you are using images, you can incorporate your keywords. Have the keywords included in the content page but do not use the key words too many times as they distort the uniqueness of the content.
Adding different key words that relate to the main key word is also advisable. The audience will quickly relate with your SEO if your keyword is included. The key word should always be relevant to the content. Key word research tools are alternatives that can be used. Examples of research tools include Ubersuggest, WordStream and Google Trends. Google Trend is the most popular because of its features and the way the insights are broken down to diverse interests and the same searches.
List all the keywords you would like to use and divide them into groups. This will ensure that each content page suits its intended purpose and has its own key words that match the category. You can use synonyms and a number of variants to avoid sounding boring. It is important to ensure that the search engines get the variations without altering the key word intent. When you are adding the key words in the title, do not forget to also include them in the headlines.
White Shark Media is a firm that deals with online and digital marketing solutions. Gary Garth, Andrew Lolk and Alexander Nygart were the brains behind the formation of the firm. Their aim was to change the SMB market while conquering the US and Latin America region. The company’s online marketing solutions are well fitted for large, small and medium sized enterprises. Their search marketing is affordable and cost effective thus enhancing White Shark’s Reputation.
White Shark is among the few companies that have managed to attract Google’s interest. In 2014, Google awarded them with the Google AdWords premier SMB Partnership.

Source: White Shark Blog

Where To Put Your Keywords

When you are building a new web page online, it can be tough to actually know his to design the site for it to be effective enough for Google. The search engines expect for content to be top of the line and also have enough back links to see the epistle as worthwhile enough to be shared on certain key phrases on Google. There are many things writers think about when creating their content. One of the things that most people stress about when crafting content and their articles is not knowing where to out keywords. It’s so important to be very clear with where you put your keywords. You do not need to have it in so many places.

Where To Put Your Keywords

The main areas to put your keyword include your title, one subheading, in anchor text once or twice, and then in your meta description. Using many different additional keywords that are similar to the original one is another thing worth looking into. You’ll find that putting your keywords in the right places can make a big difference to how Google sees your content and your website. It’s important to only use a certain amount of keywords to avoid any potential pitfalls when Google looks at your website.

You should remember that sometimes working with the right company can make a big deal. There are so many things like keyword research, back links, SEO strategy, and other aspects of SEO that can all help your site rank better in the search engines. It’s more than just creating a good article with keywords everywhere. You need to make sure that you also incorporate proper market research and other SEO tactics. The best way to succeed is to hire a professional company to help out. White Shark Media is an experienced company in the world of SEO, and they know the process involved with crafting creative SEO techniques to help with rankings.

White Shark Media is filled with experience and professionalism, and they have all the right staff members to get your site to the world of your most important key phrases. There are simple ways to get your site to the top, and this company can help you out on handling this problem. Your site can grow and improve with time if you have a reliable team helping you get out there. It’s always worth it to get a professional to help out since they can handle the hard work.

Source: White Shark Media Blog

The Importance of Online Reputation

Today’s companies cannot do business by yesterday’s standards. Enterprises from large conglomerates to small local vendors need to pay attention to online reviews. Most big businesses understand this and have hired public relation groups to manage both the online and off line reputations. Mid-level and small businesses cannot afford such luxuries they have to take the process in hand themselves. The largest mistake these companies make is ignoring the online world or hoping it will go away. It won’t. There is help though, and there are things these establishments can do.
The main rule would be to calm down. Often the smaller businesses may take a bad review personally. This is an understandable emotional response. Owners’ lives may be their store or product they’re selling and they would feel attacked. This is not the mindset to be in when drafting a response. The owners or those responsible for online reviews should take a day to make sure they can address the review appropriately. The best way to handle it is try to find out who the reviewer was and talk to him or her in the real world. This may bring the customer around to thinking positively about the experience.
The largest piece of advice though is to generate customer reviews over many web sites. A business may have a negative review on one website, but a lot of positive customer reviews on many other websites. That one negative review will get overwhelmed in the end.
Companies are not the only group that needs to watch-out for the pitfalls of their internet presence. Individuals need to be mindful of this as well. One company out there helping people who need it is Status Labs. The president of this company is Darius Fisher. He knows that high level businesspeople make the same mistakes as companies. They do not protect or even know they need to have an online presence. By the time they do they are already getting plenty of negatives splashed around online to impinge their reputations. For instance an executive can be in the top of his field but is a quiet guy. Suddenly the quiet guy is getting a divorce and that is all the internet says about him. That is when he could call Darius Fisher to his aid. In fact, Mr. Fisher being a fixer, fixed this problem for his client easily.