Over the years, White Shark Media has had clients complimenting them. However, they have also had their share of complaints. It takes some time for a company to be built from scratch and have minimal complaints. White Shark Media eventually reached a point where they made their share of mistakes and paid for them. All the same, this has made them come out with a better service in the long run. In order to show their level of commitment, the company has listed some of the most common complaints combined with the solutions for the same. These are the complaints they have received the most in the last couple of years.
I have lost touch with my campaigns on AdWorsds
To avoid such a situation, the company has made sure every client has been explained to the outs and ins of their new campaigns. When a client knows their campaign before it begins, they are more likely to know where to go if they want to see the performance of a particular ad or keyword.
Communication is not very good
Communication is the most important task for any consultancy agency. In their early days, a lot of their clients did not feel that communication was good enough. Since clients had to go through a receptionist, getting hold of their contact person became quite frustrating. These two complaints had to be handled by implementing the following solutions.
GoToMeeting used to schedule monthly status calls
As requested, or every month, every SEM strategist and client reviewed the results from the past one moth as well as the monthly report that was sent to the client prior to the meeting. The meeting was done using GoToMeeting, an online conference tool. The tool allows the company to share a screen with their client. The employee and the client can go through the AdWords account and report while together. The move has been found to be highly effective and has received praise from many of our past clients who had been working with the company before the solution was implemented.
Phone systems with direct extensions
A big relief for most of White Shark Media‘s clients is allowing the clients to directly call their contact person. Once a client signs up, they will receive an email containing all the necessary contact information for their contact person and the contacts of the employee’s supervisor. Such a move allows a client to have seamless communication even if their contact person is out of the office.
At some point, every person has to deal with customer complaints. The challenge is to deal with the situation in a professional way so that the customer thinks you operate a reliable business. If you are fortunate, you can even encourage the customer to post reviews or testimonial about your company’s high quality customers service. Having a customer act as a passionate advocate for your company is a great way to increase business and build your brand.
In many cases, customers don’t even care to complain. Many customers simply leave and go somewhere else to do their business. Businesses nowadays need to find ways to positively delight customers and earn their loyalty. Happy customers will certainly patronize your business, resulting in more revenue for your company.
It is important to understand that your ability to effectively resolve customer complaints issues gives you a great opportunity to change the unfavorable situation into a beneficial situation. If you take steps to resolve a customers’ complaint and ensure that the customers is happy with the outcome, you can turn that customer into an active promoter of company or brand.
Listen carefully to the customer’s complaint, and allow him or her to finish. It is important that you do not get defensive. Keep in mind that the customer is not trying to attack you personally; the customer has a problem and wants to have it resolved. Show that you care and are willing to address the issue appropriately.
Ask questions politely and show that you are concerned. The more information you gather from the customer, the better you can address the situation effectively. Ask questions, and do not jump to conclusions.
As a business owner, you should aim at solving the problem, and avoid argument. The customer needs to think or feel like you are interested in helping and that you want to resolve the problem.
Apologize without blaming. If you let the customer understand that you are truly sorry, this will usually diffuse the situation. Avoid the temptation to blame another person for the problem.
White Shark Media is a leading Digital Marketing Agency that caters to small and medium-sized businesses. As a provider of online marketing solutions, White Shark Media has many clients across the globe that utilize the company’s services due to their high quality customer service. White Shark Media has got the know-how when it comes to helping businesses the best conversion rates. White Shark Media reviews complaints promptly, and addresses the issue to ensure the customer is satisfied with the resolution.
If you are affiliated with a business whether you are an owner or employee, at some point you will deal with a upset customer. The goal is the handle the situation in a way that provides a viable solution and promotes great service within the company. In a surprising study, research suggests that most customers won’t even bother to complain and instead will take their business elsewhere. Great customer satisfaction is not enough. Businesses need to delight their clients in order to earn loyalty.
Regardless of the type of business you work in, customer complaints are a given. There are various ways to address the issues and turn clients into promoters through great reviews and word of mouth.
White Shark Media, a leading Digital Marketing Agency that provides online marketing solutions for small to medium-sized businesses has made an example out of how a company can take complaints and improve their service based on them. In a blog contained on their website, White Shark Media states that while they have had many compliments, they also receive a fair share of complaints. Some key points were shared in what the company believed were the biggest issues customers reported including lack of communication, incorporation of various services, and the inability to understand some of the business concepts.
White Shark Media went above and beyond to individually address each problem that customers reported and devise a strategy that could resolve the issue in the present as well as the future. This is a concept that should be applied to all businesses in order to gain a higher level of customer satisfaction and for retention of clients. Some other tips to deal with customer complaints in the workforce include listening carefully to what customers say and allow them to finish, asking questions to get as much information as possible and clarify concerns, putting yourself in the customer’s shoes, and apologizing to the customer without blaming to diffuse the situation.
Along with these techniques, individuals can try and involve the client into the problem solving process by asking customer what they believe an acceptable solution would be to resolve their issue. Regardless of whether the client knows what a proper solution would be, allowing them to express themselves and working towards proposing other solutions will develop a partnership. In a scenario where none of these steps provides relief, move up the proper chain of command to try and rectify the complaint in the quickest way possible.
Source: White Shark Media Blog
Having the right keywords in your SEO helps improve the quality of work. These are the correct tools for categorizing your business and targeting the audience. It also allows you to create the content required for the webpage.
In the past, the most used tip of targeting SEO keywords was the use of key word stuffing. In key word stuffing, the Meta description, titles and different key words are all put together. As you focus on your intended target, use keywords that will instantly help your audience locate your SEO. In your page, make sure that the key word is mentioned in the title and the Meta description. In case you are using images, you can incorporate your keywords. Have the keywords included in the content page but do not use the key words too many times as they distort the uniqueness of the content.
Adding different key words that relate to the main key word is also advisable. The audience will quickly relate with your SEO if your keyword is included. The key word should always be relevant to the content. Key word research tools are alternatives that can be used. Examples of research tools include Ubersuggest, WordStream and Google Trends. Google Trend is the most popular because of its features and the way the insights are broken down to diverse interests and the same searches.
List all the keywords you would like to use and divide them into groups. This will ensure that each content page suits its intended purpose and has its own key words that match the category. You can use synonyms and a number of variants to avoid sounding boring. It is important to ensure that the search engines get the variations without altering the key word intent. When you are adding the key words in the title, do not forget to also include them in the headlines.
White Shark Media is a firm that deals with online and digital marketing solutions. Gary Garth, Andrew Lolk and Alexander Nygart were the brains behind the formation of the firm. Their aim was to change the SMB market while conquering the US and Latin America region. The company’s online marketing solutions are well fitted for large, small and medium sized enterprises. Their search marketing is affordable and cost effective thus enhancing White Shark’s Reputation.
White Shark is among the few companies that have managed to attract Google’s interest. In 2014, Google awarded them with the Google AdWords premier SMB Partnership.
Source: White Shark Blog