When Richard Liu was young he experienced more than what the average kid experienced. He was raised in poverty, by his grandmother. Teaching him as much as she could about values, hard work and respect Liu learned the hard way that nothing comes easy in life. When Liu grew older he realized that hard work and saving money was not the only pathway to success, but it was also about making the right choices. It was about being able to recalculate and adapt to environments that were constantly changing.
Richard Liu Qiangdong tried a few things in his life, when it comes to business ventures, some could only be looked at as life’s lessons. One of those undertakings was the opening of a restaurant. The restaurant fell short of meeting goals, and venture fell short. Another idea that Liu decided to follow was the selling of health products. Richard Liu Qiangdong learned the hard way, that this particular business commitment was also not meant to be.
About 6 years prior to SARS hitting the region, Liu decided to take on a new venue, that venue just happened to be the selling and marketing of computers. In 1998, Liu’s primary way of selling computers were in brick and mortar. However, during the epidemic, it seemed negligent to have employees exposed day after day. So Richard Liu Qiangdong decided to make a very adventurous and perhaps a financially dangerous move and take his business online.
Changing the name of his company from Jingdong, to JD.com, Richard Liu took the chance of a life time. This move could be said to be one of the best moves Richard Liu Quiangdong has ever made for his self, his family and his future. The company is now worth more than $57 million and is steadily growing.