Beneful Leads The Change In The Evolving Pet Food Industry

The pet food industry in the U.S. is now worth more than $23 billion per year, thanks in no large part to a group of new pet food producers who are looking to create better quality foods. In the 21st century, pet parents are developing a new market as they seek out the best possible ingredients and manufacturing procedures for the foods they seek to buy for these important members of the family, The Daily Herald reports.

The Beneful brand was created in 2001 as the Nestle Purina company spotted the potential for supplying high quality natural ingredients within their pet foods. The beneful brand has grown to become one of the most popular in the world after launching across the majority of markets, which has allowed the brand to become the fourth most popular in the world.

One of the most important aspects for pet parents in the 21st century is to feel as though their pet is being cared for in the best possible way during their meals. Beneful has become and remained popular with pet parents because of the natural ingredients used in its production, and for the innovative approach taken to the marketing of the products created; Beneful was amongst the first pet food producers to target advertising directly to the pets themselves from the outset of the brand.

The overall pet foods market has been reported to have reached more than $23 billion per year, with the Beneful natural premium pet foods market reaching more than $10 million by the end of 2015. Pet parents are now unsure of feeding their pets highly processed foods, instead looking to feed their pets some of the most natural and whole foods ever released to major pet foods markets.