Organo (Formerly Ogano Gold) does not sell its coffee or other products in coffeehouses or stores. Rather, Organo does multi-level marketing where they give their products to individual distributors who sell these products to their own clientele. They keep a commission off each sale while giving Organo the rest of the profits. However, Organo does not leave these distributors completely on their own. They remain highly involved with full training and assistance with helpful educational resources all along the way.
Organo was co-founded by Shane Morand and Bernardo Chua in 2008. Chua has remained its CEO. Morand has since developed and fully honed Organo’s compensation plan, sales training, leadership development, and global expansion strategy. Horace Buggs joined this leadership team in 2010. Since 2016 he has also served as its Chief Visionary Officer. In this role, he has set Organo’s global vision for the future. He was the first Asian to successfully market Ganoderma-infused foods. Ganoderma is a mushroom that has been highly valued throughout Asia for centuries because of its known health properties.
In particular, it is known for strengthening the immune system. While it specializes in Ganoderma infused-coffee, it also sells tea and various health supplements. Since its founding, Organo has obtained distributors throughout more than 50 countries. For more information about its CEO, visit bernardochua.com.